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About Us

Cash-Wa is the 20th largest Broadline Foodservice Distributor in the nation among over 1,500 peers. We are proud of that achievement and we believe it has been our service to the success of our customers which has brought us there.

We maintain an inventory of over 20,000 SKUs and deliver in all or part of 9 states. Our affiliation with UNIPRO provides strategic partnerships empowering us to serve national customers effeciently and effectively. Our combined UNIPRO buying power exceeds the purchasing capacity of even the largest competitors in the industry.

We help our customers succeed.

Our Core Values (How We Do It)

"Give Program"

  • Growth opportunities for all CWD associates
  • Integrity in what we do
  • Value to our customers and our suppliers
  • Excellence in Service

Our Strategies (What We Do)

  • Growth
  • Value
  • Service
  • Culture

Our Tactics (Our Visible Actions)

  • Growth - CWD will realize strategic growth by aggressively increasing sales volume through:
    1. Penetration of existing customers
    2. Adding new customers that fit within our niche
    3. Working with Vendors for programs that enhance our competitiveness
    4. Developing services through technology that eliminates unnecessary costs from our systems
  • Value - CWD will continue to position itself as the preeminent supplier through procurement, competitive pricing, value added program and efficient operations
  • Service - CWD will strive to have the highest possible service levels, meaning orders that are complete, absent of damage, and delivered when the customer wants them
  • Culture - As an independent family owned distributer, CWD will continue the tradition of responsibility and accountability to the customers, vendors, employees, and the communities we operate in

Critical Success Factors (What We Measure To Determine What We Are Doing)

  • Outstanding Customer Service
    1. Handling products that are market oriented
    2. Fill rates that are above 99%
    3. Service levels that are above 99.5%
    4. Value Added Services that are cost justified
    5. Meeting Delivery Time Windows
    6. Competitive Pricing
    7. Treating the customer with fairness and honesty
  • A Strategic Plan that focuses on:
    1. Profitable Growth
    2. The future needs of the market place
  • Customer Driven Programs
  • Technology that:
    1. Takes the cost out of the system
    2. Reduces error
    3. Enhances communication
    4. Provides time sensitive information
  • A Work Environment that ensures:
    1. Regulatory Compliance
    2. Food Safety
    3. Worker Safety
  • Employee Programs that:
    1. Encourage Personal Growth
    2. Enhance Personal Skills Sets
    3. Meet individual needs

Our Vision (Where We Are Going)

  • Have a company where the best people want to work and have the opportunity to grow and devolop to their fullest capacity
  • Have customers who recommend us to others because we constantly exceed their expectations
  • Have success measured in the growth of our company, its earnings and ourselves
  • Be the Midwest Leader in Foodservice and C-Store Distribution

Our Mission (Why We Are Here)

It is the Mission of Cash-Wa Distributing to maintain a positively recognized and respected reputation as the best Broadline Foodservice and C-Store Distributor, providing the highest caliber of market oriented products; backed by the finest team of responsive service professionals available anywhere in the Midwest!